No fluff, no theory. Field-tested guides on outreach, pipeline, CRM, and sales strategy, written for founders and small teams who do their own selling. New post every week.
If you can't explain your last five wins in a teachable way, you haven't built a sales system. How to run a repeatable founder-led motion, the five KPIs that prove it works, and how to document the playbook before your first hire.
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Two questions cut through every polished pitch: how does the firm get paid, and who does the actual work? Pricing models, the accountability test, and the red flags worth walking away from.
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70% of first VP of Sales hires fail within 12 months, usually because the process wasn't built first. The framework, the costs, and the five-point checklist to run first.
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The average cold email gets a 3.43% reply rate, not because the channel is broken, but because the process is. How to build a system that earns replies instead.
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